Apple music reaches 10 million subscribers



News report from the Financial times, states that Apple Music’s paying subscriber list has reached 10 million. This new report favours earlier forecasts suggesting that Apple Music could reach 20 million subscribers by year end.

Considering the time range in which Apple reached the 10 million subscribers milestone, is indeed impressive. The Phone making giant, made a late entry in the music streaming industry, However, it does not reflect in the number of customer base, they have acquired.

Apple began providing music streaming services at the end of June, 2015, which is barely 7 months ago. Comparing this record to that of Spotify, Apple’s biggest rival in the music streaming business, it took Spotify six years to acquire such number of subscribers.

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Apple currently sits second in the list of Music streaming services with the most subscribers. Spotify still retains 1st position, a shaky trophy given the speed at which Apple’s music streaming is being accepted. The American based company’s success is not surprising, as they launched in 100 countries simultaneously on the day of their debut, Unlike fellow rival Spotify who began

In response to Financial Times on Apple’s 10-million subscriber milestone, Spotify’s head of communications, Jonathan Prince, revealed that the second half of last year witnessed the London-based streaming service’s “faster subscriber growth ever.”

Music Streaming is gradually becoming the trendy way of listening to songs, it is cool, but comes at the detriment of downloading songs off the net and buying CD’s.  What means do you prefer when listening to music? is it downloading songs or buying Cd’s or streaming? do share your thoughts.

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Source:Financial Times

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Ifeanyi Joseph

Ifeanyi Okondu is a creative writer, Java programmer, and football fan with a profound interest in technology. He spends most of his time reading, discussing, and writing about technology and how man’s brainchild is shaping the world. When he is not crafting engaging content, you may find him either watching YouTube videos, a football match, reading or exercising. You can connect with him on Facebook @


  1. Apple’s music streaming service has gone from strength to strength, but can it really be called a success?

  2. Since its launch in June 2015, Apple Music has racked up an impressive 10 million subscribers. To put that growth into context, it took the music streaming service Spotify six years to achieve those numbers.

  3. As the Financial Times reported on Sunday, Apple Music’s milestone now places it firmly in second place behind Swedish streaming service Spotify – which has 20 million paid subscribers.

  4. Other services, such as Deezer and the Jay Z-owned Tidal lag well behind with 6.3 million and 1 million subscribers respectively.

  5. While 10 million is a mightily impressive number of paid subscribers to have in a short amount of time, it’s hard to feel this is a mark of success for Apple

  6. Not only did Spotify’s slow and troublesome growth to 10 million over the past six years lay much of the groundwork for Apple Music’s swift rise, in the same period of time Spotify also saw unprecedented growth. In 2014, Spotify hit 10 million paid users, and just a year later that had risen to 20 million – and that’s not including the 55 million “Free” tier users also bringing in revenue via ads.

  7. Apple Music is also available in 100 territories to Spotify’s 58, and, as it comes pre-installed on every iPhone, Apple has an instant reach of over 800 million users. Of that, just over 1% have bothered to sign up and pay for the service. What’s more damning is how it had more subscribers during its trial period (11 million) than it does right now (10 million).

  8. While it’s incredibly likely Apple Music will steal the top spot from Spotify in a year or two, it’s still unclear if Music will be an actual success, or if Apple is just playing the percentages game via its vast userbase.

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