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Google pays Apple billions of $ to remain iPhone’s default search bar

 



Looking at Google and Apple, you will easily assume that both companies are fierce rivals but that is not the case. Google and Apple share a business relationship that forks out billions of dollars from the formers purse into the latter’s purse. This is what reports by CNBC recently revealed. According to the news agency, investment research firm Bernstein reports that Google will be paying Apple up to $3 Billion this year.

A.M. Sacconaghi Jr., an analyst with Bernstein was quoted as saying; “Court documents indicate that Google paid Apple $1B in 2014, and we estimate that total Google payments to Apple in FY 17 may approach $3B.” “Given that Google payments are nearly all profit for Apple, Google alone may account for 5% of Apple’s total operating profits this year, and may account for 25% of total company OP growth over the last two years.”

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This is a good business deal for both companies. In case you are wondering how Google benefits from all this, remember that Google is first a search company that generates revenue from Ads. There is no better way to ensure profit than having a standby search bar on one of the most popular smartphone brands in the world.

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Ifeanyi Joseph

Ifeanyi Okondu is a creative writer, Java programmer, and football fan with a profound interest in technology. He spends most of his time reading, discussing, and writing about technology and how man’s brainchild is shaping the world. When he is not crafting engaging content, you may find him either watching YouTube videos, a football match, reading or exercising. You can connect with him on Facebook @ fb.com/okondu.

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109 Comments

  1. For them to be paying such huge amounts of money to them means they are getting huge revenue in returns, Google can also just be trying to stay top of the game. This guys are good.

    1. it’s all about having a great business strategy… Google, the company, they are wise… forget the money… they know what they are doing

  2. But come to think of it, if Google could dull out such a huge sum,just to be the default search engine,, then they intend making 5 times or more

  3. like I said before in my previous post on Facebook, what in this world can I produce and people will be paying me just for using it.

  4. Apple’s iOS devices contribute about 50 per cent to Google’s mobile search revenue, according to Sacconaghi, suggesting Google would be unlikely to walk away from the licensing deal even if it suspected Apple would stick with Google as the default search engine anyway, given its huge popularity.

  5. If they can pay that huge amounts of money, that means they are getting huge revenue in returns, Is a game.

  6. They were Left to no choice than to pay them such huge amount because they know what they gain in it. That’s superb

  7. And on the other hand I also hope Google is going to get their money back in a short while and even make more gain out of the deal.

  8. i like the fact that google did not limit themselves to a particular brand… they put themselves out there and you do not even need goggles to see them

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