Google URL shortening service is going away (never to return) but there is a new replacement


  • Google is shutting down its URL shortening service,
  • service will be replaced by Firebase Dynamic Links.
  • Firebase Dynamic Links are capable of automatically detecting user’s platform and send the user to any location within iOS, Android or web apps.

The Google URL shortening service,, will be shutting down as from next month with a complete stop in service by next year. link was first launched by Google in 2009 and is very common on the web, even Keanu Reeves has a URL shortener named in his honor. Fortunately, existing links will continue to work.

By April 13, users who haven’t accessed the site before will be unable to create links while those that have already created links will have up till March 30, next year before it will be closed. This is a different case for developer projects as they will still have access to the site until May 30 this year which will also be cut-off by March 30, next year.

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“many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more.”

But Firebase Dynamic Links are no replacement to short links and they are of no use to non-developers. Google suggest URL-shortening services Bitly and as alternative for users.

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Developers are encouraged to switch over from to Firebase Dynamic Links that can automatically detect user’s platform and send the user to any location within iOS, Android or web apps.


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