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Lenovo set to phase out the Motorola brand

 


 

Motorola Razr

Motorola, a one time celebrated brand, best known by many in these parts for the Motorola Razr phone, will soon be scraped off. An official statement released by the company via CNET, reads.

Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. “Motorola” hasn’t been used on our products since the launch of the original Moto X in 2013.

Lenovo took ownership of Motorola from google in 2014. This deal was aimed at boosting and solidifying Lenovo’s name and position in the mobile market. It has paid to some extent, as Lenovo became third largest producer of mobile phones in the world, at the time of acquisition.

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The brand name Moto and Vibe are to be used on all phones produced by Chinese based company, Lenovo. The Moto and Vibe brands are different in terms of quality, the Moto brand is used on High-end phones (Top quality android, with great features), while the Vibe brand is for low-end phones (phones that are pocket friendly but not so great on features).

Motorola was once popular among Nigeria’s phone users, some of us still have fond memories of using the Motorola Razr or hoping to own it someday. Well its time to say goodbye to the brand name, you can leave farewell message in the comment box.

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Ifeanyi Joseph

Ifeanyi Okondu is a creative writer, Java programmer, and football fan with a profound interest in technology. He spends most of his time reading, discussing, and writing about technology and how man’s brainchild is shaping the world. When he is not crafting engaging content, you may find him either watching YouTube videos, a football match, reading or exercising. You can connect with him on Facebook @ fb.com/okondu.

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