According To a recent survey by Co-Creation Hub , Whatsapp is the most preferred social media among Nigerian Professionals.
The survey which was conducted to determine what Nigerian professionals do with their mobile phones, showed that of the 1,552 professionals surveyed, 489 (31.5%) rely on the messaging app for their social media engagements. This is followed by blackberry messenger with 20.9 percent and Facebook with 15.7 percent. Social networking app Twitter come a distant fourth with 6.9 percent.
The survey also revealed that SMSs are becoming unpopular with Nigerian professionals as most of those surveyed either only surf the internet or make voice calls most of the time with their mobiles. According to the survey, 39.3 percent of Nigerian professionals spend their time browsing the internet while 36.1 percent make calls with their mobiles. Chatting, messaging and gaming stood at 15.3, 7.4 and 1.6 percent respectively.
Furthermore, the survey also looked at phone brands mostly favoured by Nigerian professionals. It shows Microsoft’s Lumia 625 emerge as the preferred mobile device among Nigeria’s professionals with 27.2 percent. This is followed by Blackberry Q10 with 22 percent and Samsung Galaxy S4 which polled 17.5 percent. Others include Tecno M7 with 15 percent, iPhone 5, 8 percent and LG mobile, 3.7 percent. THe HTC, Sony, Infinix and Nexus were favoured by 1.8 percent, 1.4 percent, 1.1 percent and 0.6 percent, respectively.
The survey also revealed that 38.5 percent of Nigerian professionals still subscribe to MTN Nigeria. This is followed by Etisalat with 25.1 percent while Airtel and Globacom are subscribed to by 23.3 and 13.2 percent respectively.
Via : iTnewsafrica